


This logo was created for a locally owned lawn care business. The client wanted a logo that he could put on a t-shirt, apply as a vinyl to a vehicle or put on a yard stake sign. The client’s only direction was that he wanted the letter L to be a piece of grass, a tree, or perhaps a dandylion seed. The L form didn’t typographically lend itself to being morphed into those things, but I wanted to please the client though, and through some sketching I figured out that the V in the client’s name, Ervin, lended itself perfectly to being shown as two blades of grass. I was happy with the symmetry, and the clean look of the final design. And the client was happy to have a professional looking visual brand to represent his business with.